Trade shows are a prime opportunity to connect with potential customers and generate valuable leads. But the traditional method of collecting business cards and manually entering data can be time-consuming, error-prone, and ultimately, ineffective. This is where lead retrieval apps come in. These innovative tools leverage the power of mobile technology to streamline the lead capture process at tradeshows, offering a host of benefits for exhibitors and attendees.

lead retrieval apps that can transform your tradeshow experience:

For Exhibitors:

Effortless Lead Capture: Ditch the paper forms and pens! Lead retrieval apps allow you to capture leads quickly and easily by scanning attendee badges or QR codes using your smartphone or tablet.

Improved Data Accuracy: Say goodbye to typos and illegible handwriting. Lead retrieval apps automatically populate lead information, ensuring accurate and consistent data for your CRM or marketing automation software.

Real-time Lead Qualification: Gain valuable insights into your leads with features like lead scoring and qualification tools. This lets you prioritize your follow-up efforts and focus on the most promising leads.

Enhanced Engagement: Create a more interactive and engaging experience for attendees by using lead retrieval apps to share product demos, collect feedback, and enter them into raffles or contests.

For Attendees:

Faster Registration: Skip the long lines at the registration booth! Lead retrieval apps can simplify registration by allowing attendees to pre-register and update their information electronically.

Seamless Lead Sharing: Eliminate the need to carry around a stack of business cards. Lead retrieval apps allow attendees to easily share their contact information with exhibitors they’re interested in connecting with.

Personalized Experience: Receive relevant information and offers from exhibitors based on your interests and preferences.

Why Choosing the Right Lead Retrieval App Matters

The hustle and bustle of a tradeshow can be exciting, but capturing valuable leads can quickly become overwhelming. Traditional methods like collecting business cards often lead to lost or illegible information, hindering your ability to follow up effectively. This is where lead retrieval apps become your secret weapon, streamlining the process and maximizing your return on investment.

• Maximize Lead Capture: Forget scrambling to jot down information or struggling with illegible handwriting. Lead retrieval apps like Webmobi, Bizzabo, and Eventbrite leverage QR codes and badge scanning to capture leads quickly and accurately, ensuring you don’t miss a single potential connection.
• Boost Data Quality: Ditch the manual data entry and eliminate the risk of typos. Lead retrieval apps automatically populate lead information, guaranteeing clean and accurate data for your CRM or marketing automation tools. This translates to better lead nurturing and higher conversion rates.
• Unlock Valuable Insights: Go beyond just names and emails. Lead retrieval apps can offer features like lead scoring and qualification tools, giving you a deeper understanding of your leads’ interests and engagement levels. This lets you prioritize your follow-up efforts and focus on the most promising leads, saving you valuable time and resources.
• Enhance the Attendee Experience: Lead retrieval apps create a more interactive and engaging experience for attendees. They can share product demos, collect feedback, and even enter contests directly through the app, fostering a deeper connection and building brand loyalty.
• Streamline Workflows: Lead retrieval apps integrate seamlessly with existing marketing and CRM platforms, eliminating the need for manual data transfer and saving you valuable time and effort.

Choosing the Right App for Your Needs:

With a diverse array of lead retrieval apps available, selecting one that caters to your specific needs and budget is essential. Consider the following factors:

• Features and Functionality: Identify features that are crucial for you, such as badge scanning, lead scoring, integrations with your existing tools, and offline functionality for capturing leads even without a perfect internet connection.
• Ease of Use: Ensure the app is user-friendly for both exhibitors and attendees, with a clear and intuitive interface that promotes smooth interaction.
• Security and Compliance: Prioritize data security and choose an app that complies with relevant privacy regulations, safeguarding sensitive lead information.

Top 5 Lead Retrieval Apps to Supercharge Your Event Lead Generation

Gone are the days of scrambling with business cards and illegible handwriting. Lead retrieval apps are revolutionizing event lead generation, offering a streamlined, efficient, and data-driven way to capture valuable leads and turn attendees into long-term customers. Here’s a breakdown of the top 5 lead retrieval apps, highlighting their key features:

1. Webmobi: Hybrid Event Technology & Mobile Apps | Webmobi

• Features:
  • Lead capture: QR code scanning, badge scanning, manual entry.
  • Lead qualification: Assign scores based on pre-defined criteria.
  • Real-time reporting: Get insights into lead activity and engagement.
  • Marketing automation integrations: Seamlessly connect with popular CRM and marketing platforms.
  • Offline functionality: Capture leads even without an internet connection.
  • Customization options: Tailor the app to match your brand and event theme.
  • Seamless Integrations: CRM and marketing platform integrations (Salesforce, HubSpot, Marketo)

2. Bizzabo:

• Features:
  • Event gamification: Engage attendees with interactive games and contests.
  • Lead nurturing: Automate follow-up emails and personalize communication.
  • Detailed analytics: Gain deeper insights into attendee behaviour and lead engagement.
  • Event app integration: Integrate seamlessly with your existing event app.
  • Networking tools: Facilitate attendee connections and networking opportunities

    The 9 Best Lead Capture Apps & Software Solutions (pandadoc.com)

3. Eventbrite:

• Features:
  • Included with Eventbrite ticketing platform: No additional subscriptions are needed.
  • Lead capture: QR code scanning, badge scanning.
  • Lead export: Export captured leads to a CSV file for further analysis.
  • Basic reporting: Get insights into lead data and demographics.
  • Social media integration: Share event details and promotions on social media platforms.

    25 Reasons Why a Lead Retrieval App is Better for Your Show | EventRebels (gocadmium.com)

4. Cvent:

• Features:
  • Lead routing: Assign leads to specific sales reps based on predefined criteria.
  • Automated follow-up tools: Schedule automated emails and tasks for follow-up with leads.
  • Event website integration: Embed lead capture forms directly into your event website.
  • Session tracking: Track which sessions attendees are attending and adjust follow-up messaging accordingly.
  • Advanced reporting and analytics: Generate detailed reports on lead activity, engagement, and ROI.

    The 7 Best Automated Lead Generation Software (activecampaign.com)

5. Splash:

• Features:
  • Simple and user-friendly: Easy to set up and use for
  • exhibitors and attendees.
  • Lead capture: QR code scanning, badge scanning.
  • Lead routing: Distribute leads among sales teams based on predefined rules.
  • Marketing automation integrations: Connect with popular CRM and marketing platforms.
  • Event branding: Customize the app’s appearance to match your event branding.
  • Real-time lead notifications: Get instant notifications when new leads are captured.