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Verify on official websiteAt B2B Summit North America, strategy meets execution — and you leave with a plan you can act on. Over just a few days, marketing, sales, and product leaders gain the clarity, confidence, and strategic direction that would take months to build internally. Whether you’re stuck chasing MQLs, losing momentum postsale, blending into the market, or battling team silos, this is where momentum begins. Powered by Forrester’s trusted insights and expert guidance, you’ll leave equipped to turn fresh think
Forrester's B2B Summit North America 2026 is crucial for B2B leaders navigating the shift towards AI-driven buyer autonomy, providing research-backed strategies and frameworks to align teams, optimize performance, and future-proof go-to-market strategies. This event offers a unique opportunity to gain clarity, build confidence, and drive ROI in an evolving B2B landscape.
At B2B Summit North America, strategy meets execution — and you leave with a plan you can act on. Over just a few days, marketing, sales, and product leaders gain the clarity, confidence, and strategic direction that would take months to build internally. Whether you’re stuck chasing MQLs, losing momentum postsale, blending into the market, or battling team silos, this is where momentum begins. Powered by Forrester’s trusted insights and expert guidance, you’ll leave equipped to turn fresh think
This event aligns with current industry trends:
B2B Summit North America takes place on Sunday, April 26, 2026 to Wednesday, April 29, 2026 in Phoenix. All times are in UTC.
Tickets for B2B Summit North America start from USD 2795 up to USD 2995.
B2B Summit North America focuses on AI-driven buyer autonomy, Go-to-market (GTM) singularity, Aligning human and AI, Converging brand and demand, Measurable growth. Related topics include B2B, Marketing, Sales, Product.
B2B Summit North America addresses key industry trends including AI-driven buyer autonomy, Go-to-market (GTM) singularity, Generative AI in B2B. Attendees can expect sessions, panels, and networking focused on these emerging areas.
B2B Summit North America is designed for Marketing Leaders, Demand & ABM Professionals, Customer Leaders. Key reasons to attend include: Gain actionable insights on AI-driven buyer behavior to accelerate outcomes and drive measurable results.; Learn proven strategies to unify marketing, sales, product, and customer success teams under a single GTM vision.; Access strategic tools and frameworks to future-proof your GTM strategy and prepare for the GTM singularity..
B2B Summit North America scores highest for learning value (8/10). Networking score: 7/10, Learning score: 8/10, Business deals score: 6/10.
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